MASTERS OF DIRT! the world's best freestyler elite on motocross, bmx and everything else that has 2, 4 or even no wheels paid a visit to GÖSSERINGER's ideas laboratory. CREATIVE COMMUNICATION. for the new design strategy. 30,000 visitors in klagenfurt stadium and more than 15,000 on three days in the exhibition hall in 2015 and 2016 made the exhibition one of the event highlights in carinthia.

COMMUNICATIVE GOAL & IMPLEMENTATION

the aim was to find a poster and event design strategy that would appeal to all target groups, to both fanatic motorsports fans and families, young and old. the aim was to make it a major event. the sporty, competitive character is conveyed by two helmets looking at each other as if duelling. the type of helmet also symbolises motocross. the effective composition of colours and typography in the design guaranteed maximum conspicuousness and advertising effectiveness.